Category: essay
Why I Won’t Donate to Park University — Communications Fail
Here’s a real-life example of what not to do to keep your potential donors.
So, You Want Some Publicity, Part 2: What I Will Write
My last blog post covered how not to get me to cover your news for KC Stage. Here are some things that WILL make me cover your news.
So, You Want Some Publicity, Part 1: What I Won’t Write
Here are some things that will NOT make me cover your news.
Goals For 2011 and Beyond
Here are my list of goals for 2011.
My personal 2010 Year in Review
As I worked on the 2010 Year in Review article for KC Stage’s January 2011 issue, it got me thinking about my personal year in review that I typically go over around New Year’s. Here’s my (somewhat lengthy) year in review.
Why I Love Theatre
I’ve been thinking lately of why I involve myself in the world of theatre and performing arts. Here’s a musing on it.
What Are You Afraid Of?
Being creative is a leap of faith. What are you afraid of?
Ways to Lose Your Customer
In order to continue getting customers (whether you call them ‘subscribers’, ‘members’, or just ‘audience’), a performing arts organization needs to be able to retain existing customers.
Marketing Yourself
Getting work as an artist involves marketing yourself. Here are some tips.
Giving the Curtain Speech
Why the curtain speech works only if you do it right.