Tag: marketing
Press Release Tips
One of my old Stage Savvy columns, this gives some basic tips on how to write a press release.
The Art of Publicity
One of my old Stage Savvy columns, this gives the basic 411 on what someone does in publicity.
When Brands Remember 9/11, Is it Memorializing or Advertising?
When brands remember 9/11, is it memorializing — or just plain unscrupulous advertising?
2014 LA Times Festival of Books: Reaching Readers, Reaching Writers
Writing today is even more focused on finding readers. This panel during the 2014 LA Times Festival of Books discussed ways of getting the word out.
Why Do You Love Theatre?
Looking for video testimonies on why you love theatre!
Too Many Arts Organizations?
Are there too many arts organizations? And if so, how do we determine which ones to stop supporting?
Being Well-Seasoned
A theatre needs to pay attention to their season.
Why I Won’t Donate to Park University — Communications Fail
Here’s a real-life example of what not to do to keep your potential donors.
So, You Want Some Publicity, Part 2: What I Will Write
My last blog post covered how not to get me to cover your news for KC Stage. Here are some things that WILL make me cover your news.
So, You Want Some Publicity, Part 1: What I Won’t Write
Here are some things that will NOT make me cover your news.